This was a 3-week project I worked on in 2018, at The Wrecking Crew—a behavioral innovation firm founded by Haakon Faste & David Fetherstonhaugh.

The Problem:
Our client wanted to launch a point-of-sale (POS) product on a razor thin timeline, and needed to know who their customer should be and how to create a product experience that stands out.

The Methods:
• Ethnographic interviews w/ POS owners
• Secret shopper
• On-the-street intercept interviews
• Competitive analysis
• Service safari

The Solution:
A target-market, MVP, and sales/rentention strategy designed to capture customer loyalty.

The Outcomes:
• Successful product launch!